B2B – OffRoadRacer.com

Who The Hell Is Robbie Pierce?

Matt Martelli — Mon, 09 Jan 2023 19:21:13 +0000

I did this interview with Robbie Pierce back in 2020. I thought it fitting to publish it now to immortalize his voice so people could understand who he was from his own perspective. A leader, racer, builder, entrepreneur, and Off-Road Motorsports Hall of Fame Inductee, Robbie had a massive impact on off-road and racing culture globally. Yes. Started in 1981 over next to Autofab...

Source

Rugged Radios to Serve as Official Communications Partner of Inaugural California 300

Kilian Hamlin — Fri, 07 Oct 2022 18:20:14 +0000

California 300 officials are pleased to welcome Rugged Radios as the Official Communications Partner of the inaugural California 300, coming to Barstow, California on October 12-16. As part of the agreement, an extension of the previous relationship between the brand and Martelli Brothers events at the Mint 400 and UTV World Championship, Rugged Radios will be on site at the California 300 midway...

Source

King Shocks Joins Inaugural California 300 as Supporting Sponsor

Kilian Hamlin — Wed, 05 Oct 2022 22:35:54 +0000

Extending a partnership that carries over from other Martelli Brothers-produced events, King Shocks will join the California 300 as a supporting sponsor of this year’s inaugural race, event officials announced today. King Shocks will be on hand on the California 300 midway in Barstow on October 12-16 as part of the partnership, while King Shocks-supported entries will compete across many of the...

Source

Heat Wave Visual Signs on as Supporting Sponsor of Inaugural California 300

Kilian Hamlin — Wed, 05 Oct 2022 22:09:19 +0000

California 300 officials announced today that Heat Wave Visual will serve as a supporting sponsor of the inaugural event, coming to Barstow, California on October 12-16. Heat Wave Visual will be providing their ultra stylish glasses to all racers, extending a relationship from other Martelli Brothers-backed events like the Mint 400, while Heat Wave-backed drivers will take on the challenging...

Source

Tread Lightly! Announces Quadratec 50 Cleanups in 50 States Stewardship Grant Fund

Kilian Hamlin — Thu, 28 Apr 2022 22:15:32 +0000

NORTH SALT LAKE, UT. (Apr 12, 2022)— Tread Lightly!, a U.S.-based nonprofit dedicated to promoting responsible outdoor recreation through stewardship and educational programs, today announced the launch of Quadratec’s 50 Cleanups in 50 States stewardship grant fund (Quadratec 50 for 50). The fund will support one stewardship project in each state over the next 24 months that enhances or improves...

Source

Michael Graber Appointed President and Chief Executive Officer of Toyo Tire U.S.A. Corp.

Kilian Hamlin — Thu, 28 Apr 2022 22:10:43 +0000

CYPRESS, CALIFORNIA – Toyo Tire Holdings of Americas Inc. announced today that Michael Graber has been appointed president and chief executive officer of Toyo Tire U.S.A. Corp., the aftermarket sales unit for Toyo branded passenger, light truck and commercial truck tires in the United States. Graber has been vice president of sales for Toyo Tire U.S.A. Corp., and brings nearly 30 years of...

Source

Company Intro: Whip It Light Rods

Kilian Hamlin — Tue, 17 Aug 2021 17:58:09 +0000

Whip It Light Rods is a premium LED light rod supplier and offers a solid line up of high quality Quick Release Whips, Flags and Rock Lights. The owner, Don Sura, took the company out to Coos Bay, Oregon for the UTV Takeover in June and was overwhelmed with the amount of interest in their products. The whole crew at Whip It Light Rods are off-road enthusiasts and represent the best of our culture...

Source

Off-Road Racing Sponsorship 101. Part 13: Sponsorship Decks

Matt Martelli — Fri, 06 Nov 2020 22:47:34 +0000

Having an organized sponsorship deck is critical. Oftentimes you are speaking to a person who does not understand your value or the value of your program. Think of it like a menu that shows a potential sponsor what your assets are, what your social media and content and reach are, and what is your upcoming race and event schedule. If you have graphic design and photography skills you can make one...

Source

Off-Road Racing Sponsorship 101. Part 12: Timing

Matt Martelli — Fri, 30 Oct 2020 17:00:00 +0000

Just like any relationship your timing must be right. Most potential sponsors are looking to make decisions in the last few months of the year for the upcoming year. That means if you are talking to them in July you’re a bit early, and if you are talking to them in January you’re too late. Make sure when you are communicating you are getting to the point. Most decision-makers do not have an...

Source

Volcon emerges as all-electric Powersports Manufacturer

Matt Martelli — Tue, 27 Oct 2020 17:00:00 +0000

New All-Electric Powersports Company Volcon Inc. Launches with Two and Four-Wheeled Vehicles in Development New All-Electric Powersports Company Volcon Inc. Launches with Two and Four-Wheeled Vehicles in Development • Powersports veteran Andrew Leisner appointed CEO • First two-wheeled model scheduled for customer deliveries in Spring 2021, followed by two and four-seat “side-by-side” sport and...

Source

Off-Road Racing Sponsorship 101. Part 11: Team Appearance

Matt Martelli — Fri, 02 Oct 2020 07:00:00 +0000

Off-road racing like all racing started as a hobby. So a lot of us think of it as our time off. So unshaven, t-shirts and flip flops may be what you want to wear, but if you are trying to attract sponsors and fans you are going to have to tighten it up. Now this is off-road racing so we don’t need to walk around with ties on but a team shirt, hat, clean pants will suffice. If you look and act like...

Source

Off-Road Racing Sponsorship 101. Part 10: Public Relations

Matt Martelli — Fri, 25 Sep 2020 07:00:00 +0000

We don’t need to see another press release about how team-x is ready for the Baja 1000. Nobody cares. If you do well, send out a press release, if you don’t, write a race report and post it on your website and social media. Sending out press releases about how you almost won means nothing. Celebrate your victories and report on your racing. Send Press releases to new media outlets and potential...

Source