Downtown Parker, Arizona was abuzz with the passion of off-road racing on Thursday, as the Parker 400 Downtown Experience brought out the biggest names in UNLTD Off-Road Racing for a full day of tech and contingency, product demonstrations, autograph signings, and entertainment. Featuring hundreds of racers and thousands of attendees, the event set the tone for three full days of competition, including Thursday’s Qualifying, Friday’s Limited Race, Saturday’s Unlimited Race, and two days of youth races.
The Parker 400 Downtown Experience is symbolic of UNLTD Off-Road Racing’s commitment to bringing off-road racing to the people. At each UNLTD event, tech and contingency is combined with a massive exhibitor space, allowing fans in attendance to check out not only the racers and vehicles they’ll see competing over the weekend, but also the latest offerings from the biggest brands in the sport. They’re also able to pick up an extensive selection of race merchandise.
For the town of Parker, the 2024 Parker 400 Downtown Experience was extra celebratory, as it marked the return of professional off-road racing to Parker after an extensive effort. The return of the Parker 400 also marks the 50th anniversary of the famed race, as well as the return of the start/finish line, main pits, spectating, and camping to the Colorado River Indian Tribes (CRIT) Gauntlet.
“Thanks to everybody who came out to downtown Parker to make the Parker 400 Downtown Experience such a success,” said UNLTD CEO Matt Martelli. “It’s always a blast to see so many passionate off-road fans together in one space, and it’s clear how much it means to the Parker community that we were able to bring this race back. We look forward to seeing everyone in the CRIT Gauntlet for the races on Friday and Saturday!”
Friday’s race events include the Youth 1000 Race and the Limited Race, while Saturday will see Youth 170 and 250 racers kick things off before the Unlimited Race gets going. To follow along with live timing and tracking from the 2024 Parker 400, visit www.unlimitedoffroadracing.com/live.
Details regarding racer registration, sponsorship packages, exhibitor vending, spectator tickets, camping, and parking passes for UNLTD Off-Road Racing are live on Unlimitedoffroadracing.com.
About UNLTD Off-Road Racing
The Unlimited Off-Road Racing league was formed by The Martelli Brothers in 2023 after more than a decade of successful desert off-road race promotion, including The Mint 400, The UTV World Championship and The California 300. The league was formed to promote the sport of desert off-road racing, the off-road industry, and to expand the reach of off-road companies beyond the industry and into the homes of every off-road race fan, globally. Key attributes of the newly formed league include large racer car counts, competitive and challenging race courses, safe and family-friendly spectating areas, multiple days of racing and off-road festivities all located near major cities and markets that positively affect the off-road industry. The Martelli Brothers, owners of the motorsports powerhouse production group Mad Media have made it their mission to grow the league into a four race series that showcases the best off-road racers on the best courses in North America.
About The Parker 400 (theparker400.com)
The Parker 400 is a celebrated titan in off-road racing, known for its demanding Arizona landscape and storied tradition. Hosting over 40,000 fans and more than 300 competing teams from around the globe each January, it’s a highlight of the off-road racing calendar. This historic event, which is part of the Unlimited Off-Road Racing schedule, begins with a captivating vehicle showcase in downtown Parker, setting the stage for two days of high-octane racing over a challenging 400-mile course. The Parker 400 is more than a race; it’s a festival that embodies the off-road spirit, featuring live entertainment and fan activities. With live streaming that reaches over half a million viewers worldwide, the event offers an unparalleled spectacle of endurance and skill, cementing its status as a must-attend event for off-road aficionados. Under the guidance of the Martelli Brothers, the Parker 400 continues to honor the legacy of off-road racing, celebrating the rugged beauty of the Arizona desert and the tenacity of racers who tackle its terrain.
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